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MAN OR MOUSE

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ART OF
MIND

Visual/ Brand Identity, Culturepreneurship, Market Research, pitching, prototyping

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Prototype workshop and our promotional campaign

BRIEF:

AIM-
. Create something humorous and light-hearted without the clichés.

. To make people laugh and show them something unexpected.

. Promote the workshop

My role: To establish the Visual Identity, market the brand, conduct target audience research, provide graphic material, teach the workshop

IDEA:

Start our own business? No problem. We've already found the gap!
Although done, there was no need to run a field test to find out that 100% of our responders have experienced a mental health challenge such as anxiety or depression post lockdown The idea was to create a paint and sip workshop for students who struggle with mental health in Uni and are looking for a safe space to come drink cheap wine, paint and network with like-minded peers.

Collective Members: Myself, Rony junior El Daccache and Kashif Shonuyi

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PRESS TO VIEW BUSINESS REPORT

INSPIRATION:

INSPIRATION: Enola Holmes poster, The Great Gatsby series and Victorian collage

THEME: playful, quirky and unique as well as expressive

EXECUTION:

LOGO-

I was inspired by the butterfly flying out of a head. I figured that the unique and colourful butterflies symbolise expressing our mental health struggles in a beautiful and cathartic way that both generalises and differentiates the broad range of mental health.

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POSTER,LEAFLET,PHOTOSHOOT-

The theme that was empowering to mental health was "Wounds to Wisdom". The prototype workshop was around celebrities that have struggled with mental health and have come out the other side stronger (Lizzo, Britney Spears, Elon Musk, Beyoncé and Van Gogh)

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